The Tagan Experience, LLC was founded by TheTagan in 2019. TheTagan is a serial entrepreneur and Venture For America Fellow living in Cleveland, Ohio. She is an advocate for increasing access to technology in order to scale Black businesses, Her approach to designing solutions focuses on the experience of individuals and engages the perspectives she has encountered around the world. Having been to 7 countries on 3 continents, she found that the best solutions are those that are cognizant of the complexity of the individuals experiencing the problem.
WHO WE ARE
Tagan Horton, known as TheTagan, is an emerging Fintech and Digital Marketing thought leader. In 2019, she launched TTX Digital, to amplify brands through digital marketing management. Later in 2019, she launched Founders Get Funds (FGF) -- a community connecting Black solofounders to finance options that allow them to scale. FGF helps founders learn, save and invest through FGF Clubs and our podcast. She is developing as an entrepreneur through the Venture For America Fellowship. As the Co Lead for build21, the organization’s Black affinity group, and the Entrepreneurship Lead for Cleveland’s Community Leadership Council she is building community through empowering others and creating opportunities.
The Carmen J., COO
Carmen Jackson is an Auburn University Alumna with a Bachelors of Arts in Political Science with a concentration in Public Administration. She is a rising creator in digital media production & marketing. Her ambition to become a mogul in the digital media production & marketing was birthed in the experience of being the Social Media Marketing Manager at the Scholarship Academy. While working for this non-profit organization she created digital and print content for various programs, initiatives, & fundraisers. Carmen has also worked for the Grassroots Team on behalf of Amnesty International, the largest human rights organization in the world.
The Tagan Experience, LLC was founded by TheTagan May 2019. TheTagan is an advocate for defining problems and designing tailored solutions. Her approach to designing solutions focuses on the experience of individuals and engages the perspectives she has encountered around the world. Having been to 7 countries on 3 continents, she found that the best solutions are those that are cognizant of the complexity of the individuals experiencing the problem.
When she was 16, she wanted to go to Ghana. So, she made a powerpoint persuading my parents to let me go for 2-weeks with Global Leadership Adventures. Through building compost toilets for the community, she saw the impact creating opportunities for others could make. She went on to study International Studies at Spelman College. During this time, I interned at non-profit organizations and political institutions. From those experiences, she learned that she wanted *something different*. She wanted to empower others to create opportunities for themselves. Her Junior Year, she studied abroad in Dakar. She worked with L’Entente Feminine, a Rotating Credit and Savings Association (ROSCA) with over 200 women founders. She saw women grow from a couple items of inventory to owning their own shop. However, they still lacked the resources needed to hire employees. She wanted to raise money for them by creating content telling their stories and sharing to social media. However, raising U.S. dollars in Senegal was impossible from my experience. Additionally, the women did not have bank accounts.
She left feeling like I wasted an opportunity to empower others. However, she was still mad that the women of L’Entente Feminine lacked access to the resources to scale their businesses. Her Senior Year, she interned under the Executive Director of at L’Alliance Française d’Atlanta. Together they launched the organization's inaugural Women’s Culture and Leadership Trip To Senegal. After the trip, the Executive Director wanted to start her own venture. TheTagan volunteered to help her with digital marketing and she decided to hire her. From there, She launched The Tagan Experience, a digital marketing agency. This was the beginning of her entrepreneurial journey.
Through being a Black founder and meeting Black founders, she began to think back to the women of L’Entente Feminine. Their experiences had similarities with Black founders in the U.S. Through more research, she learned that 93% of Black businesses are self-funded. Additionally, only 107,000 of the 2 million Black businesses have employees. In September, she began putting this idea into action through her 2nd venture Founders Get Funds. In reflection, she believes that she started her companies to use technology to empower and connect people.